The ERA is committed to empowering and protecting the consumer. The Electronic Retailing Association (ERA) represents the business needs of retailers who sell directly to the consumer through all forms of electronic media. As such, the Electronic Retailing Association encourages fair, ethical and responsible business practices that will promote consumer confidence in electronic retailing. ERA Europe takes very seriously its responsibility to act within the best interests of its customers. This is why we have created a set of standards and implemented a number of measures designed to protect the consumer and ensure that these standards are maintained by companies which are ERA members in good standing. To help establish a confident relationship with e-retailers, please read and review our “Shop With Confidence” information and advice. Know your rights as a consumer; find out about European best practices and retailers obligations on shipping, payments, returns and all phases of your purchase. You can also obtain information through Consumer Protection organizations in your country. ERA Europe’s Self Regulation Programme is designed to protect you, the consumer, from misleading advertising claims and from dishonest or immoral acts during the entire retailing process. Consumers can shop with full confidence when they see our seal, which only ERA members in good standing, are permitted to use.